Fight Ready Mixed Martial Arts and Fitness: Dynamics of a Successful MMA Gym
With the growing popularity of Mixed Martial Arts over the past decade, MMA gyms have been popping up all over the world. Despite the popularity of the sport, many MMA gyms end up closing their doors within a few years. In order to stand the test of time they must become (and remain) profitable.
A lot of MMA gyms have training facilities with state-of-the-art equipment, employ top-ranked coaches and have an impressive roster of fighters, but that alone is not enough. Ultimately the success of an MMA gym comes down to attracting and retaining ‘paying’ members, not the number of A-list fighters that train at their facility.
When it comes to the ‘dynamics’ of a successful MMA gym there are many moving parts, all of which must work together to form a solid foundation. The ultimate goal of that foundation is to attract and retain ‘paying’ members. Most successful MMA gyms put a strong emphasis on catering to the general public (not just fighters). Fight Ready Mixed Martial Arts and Fitness in Scottsdale, Arizona is a prime example.
By employing a highly qualified coaching staff and offering the perfect balance of mixed martial arts classes, Fight Ready successfully caters to both professional athletes and the general public. It is no surprise that the gym has quickly become the training facility of choice for many elite fighters and MMA enthusiasts.
Fight Ready is home to many of MMA’s top-ranked professional fighters. On any given day you will see UFC fighters like Frankie Saenz (also a Fight Ready instructor), Henry Cejudo, Roman Salazar and Patrick Williams putting in work at the facility, with occasional drop-in appearances by John Moraga, George Roop and Anthony Birchak. Not only is Fight Ready a hot bed for UFC fighters, it is a destination for many families as well.
Jim Wade, General Manager of Fight Ready stated, ‘I have been told that you can sense the family dynamic when you walk into our facility and that is extremely important to us. We are not just a gym that caters to professional fighters, anyone that has an interest in training mixed martial arts is welcome. All ages, all levels. We don’t discriminate. ‘
Fight Ready offers world class instruction to members of all ages and skill levels in a variety of group programs, including Boxing, Brazilian Jiu Jitsu, Mixed Martial Arts, Kickboxing, Wrestling, Muay Thai and Fitness Classes. There is literally something for everyone. Most importantly the gym’s membership structure allows students to participate in ALL of the programs offered.
Fight Ready also offers one of the most comprehensive mixed martial arts programs for youth in Arizona, taught by world-renowned instructors who are accomplished athletes in their own right. Youth classes are offered in Wrestling, Brazilian Jiu Jitsu and Muay Thai.
Wade went on to say, ‘Although many elite athletes train at our facility, a majority of our members consist of everyday people, even entire families’, Wade stated. ‘Parents take adult classes while their kids participate in our youth classes. Parents that have teenagers over the age of 15 often take class together. Our diverse class schedule makes it easy for families to train together.’
When it comes to the dynamics of a successful MMA gym, Fight Ready Mixed Martial Arts and Fitness possesses all of the right elements; a state-of-the-art training facility, world-renowned coaching staff, a wide variety of mixed martial arts programs for all ages and skill levels (from beginners to professional athletes) and varied class schedules.
They built a solid foundation and now boast a very diverse group of members, from top-ranked UFC fighters and Olympic level athletes to kids, parents and business professionals, all of which make up the ‘Fight Ready’ family. The sport of MMA connects people of all ages, genders and nationalities. The dynamics of a successful MMA gym are no different.